International music star David Guetta, together with the United Nations and international aid organizations tonight launched a music video for the new track ‘One Voice’, in support of “The World Needs More___” campaign to raise funds for humanitarian emergencies. The track and video were penned and performed for the campaign by music artist Mikky Ekko.
The music video was projected onto the exterior of the iconic United Nations Headquarters building in New York during a special launch event attended by United Nations Secretary-General Ban Ki-moon, Under-Secretary-General Valerie Amos, David Guetta and many of the campaign’s key partners and supporters.
“The World Needs More___” campaign enables leading brands to sponsor a word they believe the world could use more of. Each time these words are shared on Twitter or through the campaign website www.theworldneedsmore.org, US$1 is unlocked to support aid efforts in the world’s most underfunded crises, literally turning words into action. The campaign was launched on World Humanitarian Day, 19 August, and the video is being launched now to raise funds that can go directly to ease the devastation and loss caused by Typhoon Haiyan in the Philippines.
David Guetta produced the video especially for the United Nations. “Music is a powerful way to connect and to bring people together,” said Mr. Guetta. “Together we can use our voices to make a real difference for people in need around the world. I am so honoured to be part of this campaign. If we can make a change just by saying what the world needs now and raise money to help the UN — wow. That’s incredible. I want the video to show just what the UN does to help people and use my community to share this — and them with their friends. I collaborate in my music; I want us all to collaborate in this.”
“We know that humanitarian needs are growing and that if we are to meet those rising needs we must do things differently,” said Valerie Amos, UN Humanitarian Chief. “We need more partners and supporters. This campaign is a chance to do just that and we are grateful to David Guetta for lending his voice and talent to this cause.”
The music video was directed by Michael Jurkovac together with advertising agency Leo Burnett New York. It was broadcast in real time through Livestream via Mr. Guetta’s Facebook page. Following the music video’s debut, the building was used as the backdrop for an interactive Twitter wall, becoming the canvas for tweets from around the globe. David Guetta has 47 million Facebook followers and 16 million on Twitter, making him one of the most followed people in the world.
“The World Needs More ____” campaign has been extended until 31 December 2013.
ABOUT THE CAMPAIGN
“The World Needs More__” campaign is a collaborative effort between the UN Office for the Coordination of Humanitarian Affairs (OCHA), the UN Foundation, the UN Development Programme (UNDP), the International Council of Voluntary Agencies (ICVA), and advertising agency Leo Burnett New York.
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